DESIGN WORK
A collection of concept-driven design work for diverse brands, blending storytelling, and craft. From packaging design and illustration work to event branding, each project reflects a distinct visual language built to connect and inspire.

Brands:
STC & All its verticals, Riyadh Bank, Saadiyat Island & Mystore







STC - KVS PACK

stc is the Saudi digital enabler of telecommunications services in the KSA. The company offers landline and fixed infrastructure, mobile and data services as well as mobile, broadband and cloud computing. These are different visuals from the different stc offerings.







STC CHANNELS - SALAMATIK BOC PACKAGING DESIGN
The program focuses on supporting sick employees, ensuring they receive full treatment and care throughout their recovery. We were tasked with redesigning the chocolate box sent to them. Inspired by stc’s signature slider shape, the box design features playful illustrations that form the stc channels logo when opened.










SAADIYAT ISLAND - LUXURY TRANSFER
Saadiyat Island are launching the luxury transfer’ service for all SI hotels next year. They will be offering two luxury vehicles. The vehicles will be available for use by all SI Hotels’ guests for transportation on SI, YI, and to other tourist sites like SKMZ, QAW, and QAH. The hotel concierge teams will oversee the booking.






STC - ILLUSTRATION LIBRARY
stc has crafted an illustration style that brings together tech and empathy, displaying the enrichment for people’s lives. It inspires and opens new opportunities and interactions, communicating directly to people. We created a full stc library contact sheet filled with 500+ illustrations containing human elements in action as well as different elements, buildings, plants, furniture ..ect


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MY STORE - EID EL ADHA
AND AL HAJJ

A generic Eid greeting. mystores primary colors were each used to create a monochromatic feel, paired with a new illustration execution, that was a fresh approach to the brand.







STC CORPORATE - STC ACADEMY
stc Academy drives collaboration and knowledge advancement through people- and strategy-focused programs. Partnering with leading organizations, it empowers employees to become future leaders. Now, stc celebrates the Academy’s legacy and its merge with the Learning & Development Center.








RIYADH BANK - KVS
Riyad Bank is one of the largest financial institutions in Saudi Arabia. This set of Kvs shows some of the different services that Riyadh Bank offers. From home loans to online banking.








STC BUSINESS - EVENTS THEME BRANDING
STC usually host workshops with their customers to introduce them to the latest technology, and the new service and products that can be provided to them to help their businesses. STC wants to have a business theme that represents their brand in different workshops, also a theme that is valuable to stc as its social gather with customers and an opening to new businesses.










STC BUSINESS - OPEN ACCESS

Open access is not a product, it’s a KSA vision to open the reach of fiber to the widest areas. Where any business can subscribe to broadband services regardless of the access provider. It targets businesses such as SMEs and large enterprises. The SMEs showcased here are : Flower shop, clinic and coffee shops.






STC CHANNELS -
HAPPINESS BOX

Workplace happiness goes beyond investment and returns, it’s about environment, teamwork, growth, and respect. Channels created the “Happiness Box” to lift employees’ moods. Its unique design mirrors the outer illustrations inside, but with a happy twist.








This work belongs to Momentum Worldwide & Wunderman Thompson