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DRAW ME THE SEA

 A SOCIAL EXPERIMENT BY
SEAWORLD YAS ISLAND ABU DHABISeaWorld’s mission is to educate kids about the ocean, but despite living by the sea, people in the region lack a true understanding of it and its marine life. So, how can you get kids to care about marine life when they barely know it?  

When asking individuals, especially children, to draw the sea, they often depict only the surface with wiggles for waves and a sun. To make them care about the sea, we first needed to help them see beneath the surface…




We even created some fun social bumpers 






& an exhibition for the drawings  




Gold - MENA Effie 2025 - Travel & Tourism
Gold - Sabre Awards EMEA - Travel & Tourism
Silver - Smarties MMA - Brand Experience



This work belongs to Momentum Worldwide