YAS ISLAND ABU DHABI
Yas Island is the one staycation destination with enough fun for any break, so kids will never get bored. We wrote The Girl Who Never Got Bored to the melody of the TikTok trending sea shanty Wellerman, showing how a week long staycation looks like on Yas.
It was a social hit, with kids singing along everywhere.
English Version
We even had an Arabic version...
...and some fun social bumpers
Silver - MENA Effie 2024 - Branded content and entertainment
Bronze - MENA Effie 2024 - Travel, tourism and transportation
Silver - Smarties MMA - Social Media Marketing
Bronze - Smarties MMA - Short or Long Form Video
This work belongs to Momentum Worldwide