READY TO RIDE? — Tanit Hakim Portfolio

READY TO RIDE?

YAS ISLAND ABU DHABI

Over the years, we made the Island famous by leveraging celebrity platforms. By doing so, the consideration phase of the customer journey was deprioritized.The brief aims to offer informative content for Yas Island visitors by producing YouTube playlists that reflect the different pillars.

Ready to Ride? follows Joe, a thrill seeker, and Tuesday, a ride expert throughout 17 episodes. Each episode is driven by the expert’s obsession with the ride facrs while the thrill seeker persters her to just ride it. Their combined energy gives the perfect balance of informative and exciting content. Each intro had a seperate theme to match the ride’s thematics.

Trailer

Formula Rossa at Ferrari World Yas Island

Scarecrow Scare Raid at Warner Bros. World Yas Island

Turbo Track at Ferrari World Yas Island

Flying Aces at Ferrari World Yas Island

Tom & Jerry Swiss Cheese Spin at Warner Bros. World Yas Island

This work belongs to Momentum Worldwide