READY TO RIDE?

YAS ISLAND ABU DHABI
Over the years, we made the Island famous by leveraging celebrity platforms. By doing so, the consideration phase of the customer journey was deprioritized. The brief aims to offer informative content for Yas Island visitors by producing YouTube playlists that reflect the different pillars. 

Ready to Ride? follows Joe, a thrill seeker, and Tuesday, a ride expert throughout 17 episodes. Each episode is driven by the expert’s obsession with the ride facrs while the thrill seeker persters her to just ride it. Their combined energy gives the perfect balance of informative and exciting content. Each intro had a seperate theme to match the ride’s thematics.


Trailer



Formula Rossa at Ferrari World Yas Island



Scarecrow Scare Raid at Warner Bros. World Yas Island





Turbo Track at Ferrari World Yas Island



Flying Aces at Ferrari World Yas Island




Tom & Jerry Swiss Cheese Spin at Warner Bros. World Yas Island






This work belongs to Momentum Worldwide