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TASTE BUDS

YAS ISLAND ABU DHABI Over the years, we made the Island famous by leveraging celebrity platforms. By doing so, the consideration phase of the customer journey was deprioritized. The brief aims to offer informative content for Yas Island visitors by producing YouTube playlists that reflect the different pillars. First up is food ...

And, when it comes to food, Yas island has everyone covered - From the adventurous to the pickiest eaters. That’s what the Taste Buds are here to show: Omar is a true food lover who wants to experience it all. Josh simiply lives to eat (particularly chicken). Together, they take the audience on a food tour that tantalizes everyone’s Taste Buds.


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This work belongs to Momentum Worldwide